Brian.Culbreath

brian.culbreath@gmail.com

Senior Brand | Visual & Web Designer  ·  Rio Rancho, NM

Brian
Culbreath

Design that works. Brands that last.

I'm a multidisciplinary designer and front-end developer with 20+ years of experience building brand systems, web applications, and digital campaigns for enterprise, education, nonprofit, and sports organizations.

20+
Years Experience
100+
Projects Delivered
6
Industries Served
View My Work Start a Project
Available for freelance & full-time roles
Brian Culbreath, Senior Brand & Web Designer
About

Visual Designer.
Front-End Developer.
Brand Strategist.

My career started not in a design school, but in a church — an unexpected opportunity to manage a website that lit a creative fire I've never stopped feeding. With a Biology degree from Fisk University, I bring the same methodical attention to detail to every pixel as I would to a lab experiment.

At Oracle, I served as Creative Lead for Real Estate Technologies — contributing to the Oracle Places application used by employees worldwide, championing the Redwood design aesthetic, and leading brand direction for the ABLE employee resource group for four years. Since then, I've taken that enterprise-grade thinking to nonprofits, schools, faith communities, and sports organizations as a freelance designer and developer.

I've challenged myself to stay at the cutting edge of AI-augmented design workflows using tools like Claude, ChatGPT, and Midjourney.

Design Tools
Adobe Creative Suite Figma Illustrator Photoshop InDesign
Development
HTML / CSS JavaScript Bootstrap 5 GSAP React Native WordPress
Strategy & Brand
Brand Identity Visual Systems UX / UI Marketing Strategy Social Media
AI & Emerging Tools
Claude (Anthropic) ChatGPT Midjourney AI-Augmented Workflows
Portfolio

Selected Work

Oracle Places Application
Oracle Places

Enterprise UX & Front-End Development

App
Oracle Places Application
Oracle · Enterprise Workplace Tool
The Rock Academy Website
The Rock Academy

Full Site Design & Development

Web
The Rock Academy
Faith-Based Charter School · Nashville, TN
Smithson Craighead Academy Website
Smithson Craighead Academy

10-Page School Website

Web
Smithson Craighead Academy
K–5 Charter School · Farmington, NM
NM Black Lawyers Association Website
NM Black Lawyers Association

Nonprofit Web Design

Web
NM Black Lawyers Association
Nonprofit · Albuquerque, NM
New Covenant Worship Center Social Media
New Covenant Worship Center

Social Media Campaign Design

Social
New Covenant Worship Center
Social Media · Brand Identity
Rock Academy hero-banner video
The Rock Academy

Website hero banner video

Video
The Rock Academy Hero Video
Video Content · Nashville, TN
Rock Academy Social Posts
The Rock Academy

Social Media Content Design

Social
The Rock Academy Socials
Social Media Content · Nashville, TN
SCA hero-banner video
Smithson Craighead Academy

Website hero banner video

Video
The Rock Academy Hero Video
Video Content · Nashville, TN
Brand Identity Package
Doggy Duber Identity

Complete Brand Identity Package

Brand
Doggy Duber Identity Package
Brand Identity · Logo · Style Guide
Alpha Phi Alpha Scholarship Banquet
Alpha Phi Alpha

Scholarship Banquet Design Campaign

Brand
Alpha Phi Alpha Scholarship
Event Design · Print · Digital
RETech Pickem Application
RETech Pick'em App

Oracle Internal Application Design

App
RETech Pick'em Application
Oracle · Internal Tool · UX/UI
NM Thunder Social Media
Santa Ana Thunder

Professional Basketball Marketing

Social
Santa Ana Thunder
TBL Professional Basketball · Marketing Director
Oracle Real Estate Facilities
Oracle RE&F

Enterprise Web & Brand Design

Brand
Oracle RE&F
Enterprise · Global Operations Design
New Covenant Worship Center Website
New Covenant Worship Center

Church Website Design & Development

Web
New Covenant Worship Center
Church Website · Rio Rancho, NM
through the lens

My Photography

Take a look at a few projects I've been blessed to capture along my journey.

Case Studies

Process & Impact

A few projects where design strategy, brand thinking, and technical execution came together to drive real results.

Oracle Places
Enterprise App

Oracle Places

Challenge: Oracle needed a unified workplace tool for employees globally to book spaces, find colleagues, and navigate campus — across NAM, EMEA, and JAPAC regions.

My Role: Principal Designer & Front-End Developer. I led the UX design, component architecture, and Redwood design system implementation for the Places application from early prototype through production.

Outcome: Deployed enterprise-wide, serving Oracle's global workforce. Recognized as a flagship example of the Redwood aesthetic applied to internal tooling.

Global
deployment across NAM, EMEA & JAPAC
Smithson Craighead Academy
Web Design

Smithson Craighead Academy

Challenge: A growing K–5 charter school needed a credible, welcoming web presence to drive enrollment and communicate their mission to parents.

My Role: Full design and development — 10-page responsive site built in Bootstrap 5.3, glassmorphism offcanvas navigation, scroll animations, and a fully custom design system.

Outcome: A production-ready site that lifted the school's digital credibility and aligned their online presence with their in-person brand experience.

10
page site delivered from concept to launch
Santa Ana Thunder
Sports Marketing

Santa Ana Thunder

Challenge: A new professional basketball team in New Mexico needed a brand identity, game-day marketing, jersey design, and a digital presence — built from scratch before their inaugural season.

My Role: Marketing Director. I created the full brand suite: logos, jerseys, merchandise, social media templates, game-day flyers, banners, website, gameday photography, and managed live streaming.

Outcome: A fully-branded professional sports team presence operational for the TBL season, with consistent visual identity across every touchpoint.

Full
brand system built from zero to game day
Experience

20+ Years of Craft & Leadership

From enterprise-scale applications at Oracle to faith-based nonprofits and professional sports teams — I bring senior-level design thinking and front-end fluency to every project.

Request Resume
Web Designer & Developer · Creative Lead
Oracle
2018 — 2025 · Remote, Rio Rancho, NM
Led creative direction for the Real Estate Technologies (RETech) team. Principal designer and front-end developer on the Oracle Places application. Championed the Redwood design aesthetic across applications, marketing, and ERG communications. Served as Brand Lead for the ABLE employee resource group for four consecutive years. Supported Oracle's global operations across NAM, EMEA, and JAPAC.
Marketing Director
Santa Ana Thunder (TBL)
2023 — 2024 · New Mexico
Built the full brand identity for a new professional basketball team. Designed jerseys, merchandise, game-day marketing, social media, and website. Managed streaming services, ticketing systems, and a social media team.
UX / UI Designer
HaloRiver LLC
2017 — 2018 · Rio Rancho, NM
Marketing and design lead focused on UX/UI, branding, and product development. Developed logos, brochures, infographics, presentations, and digital advertising across brand deliverables.
Web Designer
University of New Mexico
2014 — 2017 · Albuquerque, NM
Design lead for the University Communications and Marketing office. Generated high-fidelity mockups, executed web updates across departments, and supervised colleagues while managing up to five concurrent projects.
Freelance Design & Marketing
Independent
2002 — Present
Clients include: Smithson Craighead Academy, The Rock Academy, NM Black Lawyers Association, New Covenant Worship Center, New Hope FGBC, Alpha Phi Alpha Fraternity, Inc., LA Flash (TBL), Discovering Greatness LLC, Rape Crisis Center of Central New Mexico, and more.
Education
Fisk University
Bachelor of Arts · Biology Major
Nashville, TN · 1997 — 2001
Clients & Collaborators

What People Say

"Brian has an exceptional ability to take a vague creative vision and turn it into something that exceeds expectations — every single time. He understands brand at a deep level."

Church Leadership Team
New Covenant Worship Center · Rio Rancho, NM

"The website Brian built for us gave our school a professional presence we're proud to share with families. Parents comment on it constantly during enrollment season."

School Administration
Smithson Craighead Academy · Farmington, NM

"Brian brought our team's identity to life from day one. From jersey designs to game-day graphics, everything felt cohesive and professional from the very first game."

Team Management
Santa Ana Thunder · The Basketball League

Organizations I've Worked With

Oracle
University of New Mexico
The Basketball League
Alpha Phi Alpha
NM Black Lawyers Association
Fisk University
HaloRiver LLC
Contact

Let's Build Something Together

Whether you're looking for a senior designer to join your team, a freelance collaborator for your next project, or a brand partner for your organization — I'd love to hear from you.

Phone
505.435.0473
Location
Rio Rancho, NM · Available Remote